One of the reasons for rebranding Xtreme is to create a more modern look that keeps up with visual trends. For established customers, this will be a compliment because it will show that Xtreme is a brand that changes and grows according to the ambitions of the people who believe in it. 

Also, the rebranding will bring in new customers who are just getting into extreme sports and need new gear. The visual guide described in this presentation will include materials that can be easily implemented.